He s been around for 44 years, and for 25 of those has been a fully fledged recording artist, but the man born Robert James Ritchie, a.k.a. Kid Rock, is as active today as he s ever been - and that s saying something! Having survived a life and career that so far has involved just about everything, he remains one of the most successful performers and artists of the third millennium. This film traces the origins and early career of the Kid, and tells his fascinating tale in a manner not previously attempted. Featuring rare footage, contributions from those who have worked alongside Rock and the finest narrative yet to grace a documentary of this nature, this programme shows just what it took for a Kid from Detroit to become one of the most famous faces in the world.